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Makeup as Self Expression
In society today, women are constantly shamed for what is and isn’t beautiful. This has created the idea that makeup is what makes women appealing. “When one’s body is disliked because of deviation from norms of function or appearance, replicated evidence shows that anxiety, insecurity, and low self-esteem are regular correlates” (Jourard, 1964). Makeup can be viewed as both a form of self-expression and a confidence booster. Makeup has created products that aid in hiding your face structure,